Facebook, Twitter, Instagram: These social media (ganhar seguidores no instagram) tools seem to occupy the news every day. If anyone doubts the importance of information technology, the arrival of social networks has changed the game. If you want to stay in the position of Information Technology Manager in a short period of time, don’t hesitate and tell others that you think they will eventually leave because they won’t. Instead, do the right thing and find out how your business is leveraging today’s social media tools without breaking things.
What CIOs should not do to social networks?
If you look online now, you will meet many people who offer a lot of advice on what CIOs should do to appear on social media shopping carts. However, you won’t find someone telling you that you should be careful not to do anything.
These tools give your business a great way to listen to what customers are saying. Not only that, but because of social networks (ganhar seguidores no instagram), your business can respond quickly to your customers. The Internet is full of stories about customers who complain about business services through Twitter, just to get the attention of the company that ultimately solves the problem.
However, this is the real danger of these tools. Most companies are more accustomed to controlling the way their companies portray in the media, rather than what social networks allow (which is why it is called “social”). As a CIO, this means that you must reject requests from administrators and processes to allow them to control the conversation.
In addition, anything posted online about your business will not be satisfactory. This means that the review dialogue is very tempting. Don’t do this Once the crowd discovers this behavior, your company’s online reputation will disappear.
3 things that drive your business to use social media
Not all companies are so keen on using these tools. However, your company must intervene or you may encounter problems in the future.
The first reason your business needs to adopt these tools is that the public has a low opinion of the business. Looking around, you will see actions like “Occupy Wall Street” that clearly show how tired your customers are. By using social networks to engage your customers in the company’s decision-making process, you will take steps to reverse the current situation.
Then the regulations change everywhere. More and more federal and federal government agencies require companies to be more straightforward in managing their business and making decisions. By further engaging companies in social networks, the power to increase transparency can be achieved.
Finally, the arrival of these tools has revolutionized the process of creating new products for each company. Products are no longer created in later stores and then distributed to their customers. With these tools, your customers now want to play a role in defining what your business will create next. Oh, the price they gave him was too high!
What does this mean for you?
The International Olympic Committee must take action: these tools have arrived and will not disappear soon. The most important thing to remember when you are in a CIO position is that you have no control over social networks, it is bigger than you.
What you need to know is why your company will be forced to find ways to integrate social networks into the way it works. Overall, confidence in the business is very weak, and these tools are one of the few tools your company has to solve this problem. Second, the new regulations require companies to be more open to customers. Finally, social networks redefine the way products are manufactured and evaluated.
The good news is that we are always at the beginning of all these social networks. However, markets and tools are growing rapidly. This means that as a CIO, you must act quickly to ensure that your company’s voice is heard in the revolution.